My ideal consumer would be a teenage audience as the actors in my trailer are around the late teens and also the age certificate for my horror film will need the audience to be a a late teen as my film is certificated as a 15 for it's prolonged use of gory content.
My ideal consumer would be a student that maybe has a part-time job as they will need to be able to pay for the film,there working class would a suitable description for this.
As this is a horror film maybe teenagers take a group of friends to watch the film with so my ideal consumer will be someone who is very much a social person.
I'd say My ideal consumer can be of any gender however because this film mainly follows the life of a girl called Ava it can be seen that my film could be more directed towards females.This statement could be further backed by the story line of the film itself.As the male character in my film does die which could put some people (men especially) from wanting to view this film.
To conclude I feel my target audience is from the general demonphaic in there late teens with a big social element.A teen with a busy life however,seeks a thrill.
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