Why do audiences chose to consume certain texts?
This can be for many reasons like because they just get enjoyment out of it or they can relate to it or they can escape with it.There are many different theory's that help to explain why people consumer certain texts.For example for my horror trailer people watch horror's because they enjoy being on the edge and full of suspense.They watch horror' for the jump scares and rush of adrenaline. This relates to the bloomer and Katz theory of uses in gratification as they mainly watch horror's for entertainments.Audiences chose to consumer texts sometimes because they are a passive audience and just watch it because they can however they do not actually take in anything they are watching however,most people that go into a horror are alive as they chose to go and watch one.
Some Research/Notes:
The Effects Models
The Hypodermic Model-The intended message is directly received and wholly accepted by the receiver
Active audience theory argues that media audiences do not just receive information passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts whereas a Passive is allowing what happens or what others do, without active response or resistance.
Two step flow The Hypodermic model quickly proved too clumsy for media researchers seeking to more precisely explain the relationship between audience and text. As the mass media became an essential part of life in societies around the world and did NOT reduce populations to a mass of unthinking drones, a more sophisticated explanation was sought.
Examples:Childs play 3,Manhunt,Clockwork Orange and severance.
These movies have all very strong concepts of violence which can effect children or adults can be influenced.
Moral Panic
Out-cry about certain media's like Films or Books.
People can copy things,become copycats.
Uses and Gratifications-Blumer and katz
We are not totally passive as an audience.
This theory argues that when a lot of us do watch a violent film we are not influenced by the violence.It kind of almost gives us the audience a feel for the horror and prevents us from doing anything like that because of the effects that we have seen that can happen.
The audience has the power and we can choose our own meanings (For example we can chose what bits we would like to see and avoid any bits we don't)
- Diversion
- Escapism
- Information
- Pleasure
- Comparing relationships and lifestyles with one's own.
- Sexual stimulation
Watching something violent and seeing the effects can prevent it from actually happening.
Reception Theory-Stuart Hall
Encoded and decode meanings
1)Dominant (Accept all easy meanings)
2)Negotiated (Accept some of the meanings)3)Oppositional (Accepts none of the meanings)
The meaning of a "text" is not inherent within the text itself, but the audience must elicit meaning based on their individual cultural background and life experiences
How does audience theory relate to my film trailer?
My trailer does include a lot of violent scenes with could promote violent behaviour however,this is covered by the age certificate which means that because they are 15 they are consenting and a knowing audience of what to see.Both my magazine and film poster both include links to blood with could indicate gore and horror within my film (Trailer).This is covered again by the fact the audience that are allow to watch my trailer are knowing audience therefore,can pick the bits they chose to watch or go in knowing that there are going to be some graphic scenes.
No comments:
Post a Comment