Trailer Analysis - Annabelle


This trailer is a common example of horror's today.
It opens to a low lit location of a house.It's a establishing shot with shows a house and this can link to it being a horror as family's or groups of people are usually included within a horror films.Then we here dialogue before the characters appear on screen,this gives us an inigma as to who the characters are which gives us a element within the story that connects to a common main feature of horror films which is the scare factor.As the dialogue starts a sting can heard as a low pitched thump introduces the conversation.This gives us a pre set paths as to were the conversation is heading.From this we can gather the characters are worried and possibly scared.As from the posters and title we already now before watching the trailer that this film is a horror about a possessed doll therefore we already have this haunting theme within our minds.

The events quickly change within the trailer as the two characters previously seen in a two shot representing them a couple,within a mid shot in a different location.One character is seen to be covered in blood which gives us the immediate main feature of blood and gore.Still in a low lit location gives us a dark and sister setting,while fast pace editing accompany's this first scene.Horror movie today are often made up from a lot of cliche's however,this is becoming less popular as new genre's are created.The character Annabelle is introduced as the women we see in the first part walks past the camera and she can be seen far away from the camera within a room the character first walks by.

The first part of the scene gives us the perception of a different genre,however after the main object is introduced the horror genre really takes place.There is immediatly a jump scare within a flashback showing us as the audience why this doll came to be what it is. Within this short snap of a scene we see blood and violence which indicates a gory sort of a horror as many horror can be categorised within itself.

As a problem has been identified,the scene cuts to the kind of aftermath of the two characters.The natural lighting presents a feel of verisimilitude to give us the sense of a real situation. The close up of the hands together gives us the impression of a sub-genre of romance.As the scene then jumps and to the two characters moving and light music fils the scene presenting a happy and family atmosphere.However this happy atmosphere doesn't last long as 'Annabelle' soon makes appearance which suggest to us as a audience that something is about to happen.After Annabelle's appearance the screen dissolves into a black screen with a voice over saying,
'I like your doll',the pitch of the voice reiterates the fact that this is a horror as the message is conveyed in a slight whispier which is commonly associated with supernatural creatures within horror films.

After this scene the trailer quickly becomes dark and sister with the help of the lighting and non-diegetic music.The scene contrast is very low as we cut into a shot of blood (again something typical shown in horror film) rolling into Annabelle's glass (doll) eye.The non-diegetic music put us as the audience on edge,making the audience vulnerable and ready to be scared.More dissolved screens follow this and with a what sound like ticking sound effect to add suspense.Suddenly the scary music stops and music runs contrapuntal with the screen as it does not fit into the scene or the genre at all.

Throughout this trailer family becomes a big part and family's are normally the most targeted people to be involved with a horror movie,therefore within the trailer we start to see events and problem happening to the family,which again highlights the fact that this is horror movie.The editing towards the end shows the family to be in many fatal situations however as the editing is so fast we only see a 2-4 second glimpse as to whats happening and this is good because it make us ever as an audience to find out whats going to happen.Once this fast step sequence has happened the title of the move appears,'Annabelle' on a navy/black screen representing death and reiterating the fact that this is a horror movie.





Lotty Green

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